Possible ways to introduce your company or product in a viral way:
- Give out free licenses to various groups (like Microsoft MVPs) who are known to be community influencers in what they do. Make this public on a special page on your company’s site, with an application form.
- Create a special week/month long promotion where any blogger that meets a certain criteria (at least 3 months existing blog) who writes a special excerpt about your company\product on their blog (text which you provide) and sends you an email telling you about it, gets a free license.
- Make your product free for open source use (if it is a developer related product, this is crucial). open source projects are viral by nature - if it is in the source code, you automatically gain new users as the amount of contributors to the project.
- Create a "Lonely developer" license where for a very small fee a person can get their own full license without breaking the bank. this gets you "in the door" with many people, driving more traffic to your forums, site and more.
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